Jottum is a cry of excitement. And also the imaginative brand of clothing made in Edam. It owes its fame to Dutch quality and boundless originality. With Jottum clothing each collection is a new adventure. Designer, Anky Groothof, is a romantic, a perfectionist, always seeking harmony, in relationships, in form, in colour and model, in light and mood. "People say that I want to make the world more beautiful by the way I dress, for example (people often think that I’m on my way to a party). Personally, I’m not conscious of my motives, it’s simply the clothes I like to work in. For me, it’s just the human function that clothes can have, it not only expresses your personality, your origins, your state of mind, your position or the task that you are facing at a given moment, but in particular the atmosphere that you want to have around you in order to support the mood that you’re in. What is more, with something as relatively attainable as clothing in which taste, colour, form, fantasy, personality and culture are reflected, you can add something to your environment."
Each season, Jottum produces a timeless and classic collection admired and adored by all who love children's clothing. Jottum debuts a new collection this Spring 2009 with several inspiring themes. The unique Jottum style is always recognizable in the beautiful materials, original designs, fanciful details and fine finishing. Within the Flowers Full of Joy collection, Jottum makes use of fresh, summery combinations of vivid green and orange. In Chic Antique, black and white are modishly applied. Timeless and stylish, romantic and real, modest but also exuberant, careful and carefree at the same time. Totally Jottum!
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